Entries by David Lawrence

The Church, The Brand & Perception – Pt. 5

Some churches know how to advertise great sermon series campaigns. A few come to mind. Well, these are my recommended favorites, but you are welcome to suggest others: Ed Young / Fellowship Church Perry Noble / New Spring Steven Furtick / Elevation Church Andy Stanley / North Point Community Church Craig Groeschel/ Lifechurch.tv How do […]

The Church, The Brand, and Perception…Pt. 4

Jesus himself was a great marketer. He told parables or stories to communicate His message. I’m sorry to tell you but, that is marketing. Jesus knew which audience to communicate what message or lesson. Because He did not speak at the same level to each audience.

The Church, The Brand and Perception…Pt. 3

There are some really awesome churches that know how to develop a powerful and authentic brand. These type of  innovative churches let people know who they are, why they exist and what they do. One church comes to mind— Lifechurch.tv led by Craig Groeschel in Edmond, OK. Look at this video that Lifechurch.tv opens with […]

The Church, The Brand and Perception…Pt. 1

One of the things I love to do in my profession is to help nonprofits, mainly churches and ministries take control of their perception through the art of marketing and branding. Marketing is an interesting business like any other. It’s both an art and a science. While the corporate world understands and values marketing and […]

Transitioning a Leadership Culture..Pt 3

When leaders try to transition a business, ministry or an organization…sometimes people think they can do it with the same group of individuals or decision makers that have already been at the table for long seasons of time. That can be unrealistic.

Ed Young & Joel Osteen Having Fun!

Ok, the first thing I want to say about leadership… is whatever kind of role you play in an organization whether it be ministry or business…you got to have fun and be crazy once in a while if not all the time… Real and authentic leaders know how to have fun. We’ve all been around […]