There are some really awesome churches that know how to develop a powerful and authentic brand. These type of innovative churches let people know who they are, why they exist and what they do. One church comes to mind— Lifechurch.tv led by Craig Groeschel in Edmond, OK.
Look at this video that Lifechurch.tv opens with in their weekend services. It’s quite motivating and it reminds their audience of why they are there, why they exist and what they are called to do. Now, that is branding! Like I’ve said before, the Brand = the story or the message that surrounds your organization…it goes way beyond than just logos.