About a year ago, I heard Craig Groeschel, pastor of LifeChurch.tv say to a group of church leaders, “To reach people no one else is reaching, we must do things no one else is doing!” This has become one of my favorite quotes that I look at almost everyday. This statement bothers me and challenges my thinking, as I hope it does yours. So many times in ministry we get so consumed with our daily leadership routine that we forget to step back and look at what the Holy Spirit wants to do differently through us — to reach people that no one else is reaching. But, to do that we must learn to adjust, refocus, and stop doing what everyone else is doing.
Watch this video clip below from Craig Groeshel. He expounds more on this principle at the 2009 Willow Creek Leadership Summit.