One of my favorite books I read last year was Branding Faith by Phil Cooke. I believe every non-profit organization needs to read this book! In March 2009 he will be releasing his next book, called The Last TV Evangelist: And Why The Next Generation Couldn’t Care Less about Religious Media. I can’t wait to read this one as well.

Watch the video as Phil gives you a complete book review on Branding Faith. Go visit his blog at Phil Cooke to learn more about how you can impact culture.